In the build-up to the Delhi Assembly election, Arvind Kejriwal centred all his campaigns on himself.
The results for the elections to the 70-member Delhi Assembly were announced on Tuesday, with the Aam Aadmi Party (AAP) winning 62 seats. The Bharatiya Janata Party (BJP) bagged eight Assembly constituencies while Congress drew a blank.
Here are the five reasons why and how Aam Aadmi Party registered a historic victory:
An IITian to an anticorruption crusader, Arvind Kejriwal made his political debut in 2012 soon after the Anna Hazare movement. In the build-up to the Delhi Assembly election, he centred all his campaigns on himself. He maintained a personal touch with voters through public meetings, townhall events and mobile apps. Even AAP’s election slogan ‘Acche Beete Paanch Saal – Lage Raho Kejriwal’ glorified Brand Kejriwal.
Kejriwal went on an announcement spree months ahead of the elections, making rivals jittery. Free bus rides for women, no electricity charges for up to 200 units, free Wi-Fi, and free pilgrimages for senior citizens were among the announcements made in a span of six months. To ensure security of women in the Capital, the government announced installation of 300,000 CCTV cameras.
FOCUS ON CORE LOCAL ISSUES
AAP’s landslide victory proves that the party won the hearts of Delhiites on the promise of development. Kejriwal didn’t allow the private schools to hike their fees, arbitrarily. Government schools were given more autonomy and their infrastructure improved. The administration of the Delhi government hospitals improved with patients getting medicines more regularly.
AAP decided to focus on highlighting the achievements of the government over the last five years through multiple townhalls. The party distanced itself from the politics of hatred which revolved around the anti-CAA stir at Shaheen Bagh and Jamia university.
THE AK-PK JODI
Kejriwal’s decision to rope in political strategist Prashant Kishor (pictured, right) worked well. Kishor is credited with the success of PM Modi’s 2014 election and Bihar CM Nitish Kumar’s win in 2015. He helped Kejriwal with imagebuilding, besides formulating a strategy to deal with issues, common or contentious, affecting Delhiites.
original source: Indiatoday